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TOTAL PRODUCE CASE STUDY

Our domain extends beyond manufacturers.
We’ve also helped revitalize a town through rebranding.
And our involvement also extends to areas like product package design and CM
production, among other examples—up to the very point at which products are delivered to users.

CASE STUDY 4

ORION Orion Breweries’ Southern Star, a new product. Since this brand is a latecomer to the market—the so-called “the third beer market”—we focused on increasing its recognition factor. Based on marketing information provided by Orion Breweries, we undertook a meticulous program of field research and mapped out a plan. We then integrated all our ideas into the package design and established a clear, consistent tone in all the tools. These efforts raised both the company’s profile and sales.

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Advertising, SP Tool, Workflow, Package, CM, Web

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